CAKE is the commercial and marketing team behind clinic owners who’d rather be with patients than managing agencies. Our team has spent 23+ years inside general practice, fertility and Queensland Health, so we know what it takes to run a practice, not just promote one.
Management & marketing agency based in Brisbane, specialising in healthcare.
We’ll help you grow the business.
You built the practice.
Strategy, brand & marketing for the business of healthcare
we don’t just market your practice.
we think like owners
Most agencies see a campaign. We see the whole business: your margins, your team’s capacity, your patient flow, and where you want to be in five years.
Every recommendation goes through a commercial, operational and financial lens. That way your marketing does more than look good. It fills the right appointments, supports your people and builds something worth owning.
Because better businesses and stronger communities start at home.
3 Ways Healthcare Businesses can work with CAKE
the CAKE ABC framework
We bring every part of your marketing together with purpose, in the right order — so every dollar you spend is built on foundations that work.
Phase one
Audit & Strategy
We find where your patients come from, where they drop off and what competitors are doing — then hand you a clear, prioritised growth plan.
- Fixed-fee project
- Marketing & patient-journey audit
- Competitor & market review
- Compliance & privacy check
- 12-month growth strategy
Best for — new clinics, new owners, or practices that have outgrown their current approach.
Phase Two
Brand & Assets
We build the foundations — brand, website, content and patient journey — that make every campaign work harder.
- Fixed-fee project
- Brand strategy & identity
- Website strategy & build
- Clinician profiles & content
- Patient-journey assets
Best for — rebrands, new locations, or a website that no longer reflects the care you give.
Phase Three
Campaign & Growth
We run, measure and refine across paid, search, AEO, social and PR — and report in plain language you can act on.
- Monthly retainer
- Fractional Marketing Department
- Paid media, SEO & AEO
- PR & authority
- Monthly commercial reporting
Best for — established practices ready for consistent, measurable growth.
our services
Trusted by our clients
the people behind CAKE
CAKE was founded on a simple belief: better businesses and stronger communities start at home.
Kelly Prior started CAKE after four in-house roles working closely with founders and business owners, an MBA, and years of seeing what good businesses need to grow. Along the way, we found our home in healthcare, and that belief grew with us. Today, we know better businesses and stronger communities start in the consult room too.
We’re a women-led team of strategists, designers and marketers with 22+ years’ combined experience in the business of healthcare, and a Telstra Best of Business Awards Queensland State Finalist.
Our work
built for Healthcare, proven in Healthcare
Every brand, website and campaign we build is shaped around the business behind it and the people they’re trying to reach.
Here’s what that’s looked like for the brands we’ve worked with.
Explore working with CAKE
let’s talk about where your practice is heading
CAKE brings 22+ years of healthcare marketing experience to what comes next. Answer seven quick questions. If we’re a good fit, you’ll go straight to Kelly’s calendar to book a strategy call.
If not yet, we’ll send you resources that will genuinely help.