Business

CAKE Featured in National Media

September 19, 2024

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We are thrilled to share with you that CAKE, along with our founder Kelly Prior, has been featured in several leading national media outlets, including The Australian Business Review, The Courier Mail, The Daily Telegraph, Herald Sun, and more.

This recognition is a testament to the meaningful work we’re doing to empower stay-at-home parents and create flexible, project-based work solutions for businesses across Australia.

As a finalist in two prestigious Telstra Best of Business Awards—Accelerating Women and Building Communities—CAKE is being acknowledged for our efforts to break down the barriers that many stay-at-home parents face in balancing career aspirations with family responsibilities.

By connecting skilled parents—primarily women—with businesses in need of their expertise, we’re fostering a healthier, more inclusive workforce while driving positive change in local communities.

From our founder:

“We are honoured to be recognised in both the Accelerating Women and Building Communities categories. At CAKE, we believe that better businesses and stronger communities start at home. We’re proud of how we’ve created opportunities for parents across Australia to have their CAKE and eat it too.”

Through our innovative model, CAKE has helped many businesses thrive without the burden of permanent hires, contributing to a stronger, more prosperous society.

Our story has been highlighted in major publications such as:

This media coverage reflects our commitment to making a meaningful impact on Australian businesses, families, and communities.

Stay tuned for more exciting updates as we continue to grow and make a difference.

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