From Scattered Marketing to Automated Lead Generation in 3 Months
Decades of proven results, specialised teams and clients who trust you to deliver. But when potential clients land on your website or LinkedIn, do they see why you’re the right choice, or how you’ll solve their problems?
For many consultancies, the answer is often no. Your marketing doesn’t match your capabilities. Your website doesn’t convert. Lead generation is word-of-mouth referrals and crossed fingers.
The Ecoefficiency Group faced this exact challenge. Here’s how we built their lead generation system in three months, achieving 648% increase in content visibility, 1,100% jump in engagement and 233% more content shares without adding more to their plate.
“We were surprised with how the CAKE team really understood our business and the values of our company and were able to nail our messaging. CAKE has helped us develop a brand that not only looks professional but feels real – it is really ‘us’. The social media assets look fantastic as well as updates to our website – we couldn’t be happier with it.”
– Penny Prasad & Jane Gaffel, Directors
The Ecoefficiency Group
The Ecoefficiency Group (TEG) is a Brisbane-based sustainability consultancy established in 2013. For over two decades, they’ve helped businesses, industry leaders and government organisations ‘do more with less’.
The Challenge
TEG came to CAKE ready to scale their impact and position themselves as trusted leaders in sustainability consulting. Despite two decades of proven expertise, they were stuck with:
- A digital presence that didn’t reflect their authority
- A website that wasn’t designed to convert
- No system to capture, nurture or close leads
With sustainability consulting becoming increasingly competitive, TEG needed to amplify their credibility and visibility without overwhelming their already lean team with more work.
What We Did
CAKE stepped in as TEG’s fractional marketing department – strategy + execution in one. Together we:
- Elevated the brand – fresh photography, polished visuals and messaging that aligned with their values.
- Built a lead engine – a redesigned homepage, clear CTAs, CRM automations and 3 email sequences delivering follow-up and targeted education at scale.
- Positioned them as thought leaders – SEO blogs, case studies and consistent high-impact LinkedIn content.
The Results
In 90 days, they had a scalable system that transformed their marketing. Highlights included:
- Authority across every touchpoint – 1,100% jump in LinkedIn engagement and a consistent brand presence with 648% increase in content visibility.
- Leads on autopilot – a seamless email capture setup that feeds directly into their CRM.
- Time back in their day – automation cut manual admin, freeing directors to focus on growth without worrying about leads slipping through the cracks.
- Content that drives traffic & sales – 73% increase in unique profile visits and 233% more content shares, plus case studies that show exactly how TEG delivers practical solutions for their clients.
Why It Worked
We didn’t just create marketing materials – we built a repeatable, scalable system to attract, engage and convert leads, combining brand storytelling with technical marketing.
Now every touchpoint across TEG’s client journey builds their authority and grows their business, without expanding their to-do list.
Want a marketing partner who gets it – and gets it done?
If you’re ready for marketing that matches the calibre of your work – with systems that generate leads while you focus on delivering results for your clients – let’s talk.
👉 Partner with CAKE for the marketing team you wish you had in-house.
