REFORGE
veteran care

featured client

As the country's largest veteran care provider, GO2 Health has two distinct target audiences, the veteran community, and private-paying civilian patients. To grow both of their audiences effectively, we needed to remove confusion and create targeted strategies for each group.

CAKE are proud to have created the REFORGE brand as an umbrella brand for all of veteran focussed services available at GO2 Health. 

brand STRategy & brand identity

submission to royal commission

Website creation and content

Services delivered

Pain program branding + collateral

co-owner | ex-military doctor
go2 health + reforge veteran care

"REFORGE is exactly what we wanted in a brand.

Coming out of the military can be tough. For all of our veteran care activities at GO2 Health, we needed to create a brand that felt aspiring to these boys and girls coming out of service, that gave them back their purpose and their belonging and with the REFORGE brand, CAKE managed to give us just that."

Dr Kieran McCarthy

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