PQI Group

PQI Group has established itself as a premier authority in luxury fitout projects since its inception in 1989. Over the years, their journey has seen them evolve into a powerhouse team comprising project managers, master craftsmen, and skilled tradespersons, successfully delivering over 200 prestigious projects across Australia and New Zealand.

Looking ahead, PQI Group recognised the importance of aligning their brand identity with global luxury standards while staying true to their heritage of exceptional craftsmanship. To achieve this vision, PQI Group partnered with CAKE, embarking on a strategic journey to elevate their brand identity and strengthen their market presence.

Through collaborative efforts, the CAKE team worked together to refine PQI Group's brand values, purpose, and external presentation. Immersive workshops and strategic consultations were conducted to ensure alignment with PQI Group's aspirations and market positioning.

The aim was to authentically reflect their ethos and resonate with their target audience, fostering deeper connections with clients and partners.

Brand style guide

Full mobile responsive website development

Services delivered

Physical & digital marketing development and material

Digital elevation for enhanced user experience

Brand re-development

The partnership yielded a remarkable transformation in PQI Group's brand identity. The refined identity not only authentically embodies their ethos but aligns seamlessly with the esteemed global luxury brands they collaborate with. This enhanced brand perception communicates professionalism, reliability, and a dedication to excellence, setting PQI Group apart from competitors.

In achieving this transformation, CAKE delivered a suite of deliverables tailored to elevate PQI Group's brand to new heights. This included a comprehensive brand elevation strategy encompassing brand identity refinement, marketing collateral development, and website redevelopment. From crafting a refined brand style guide to designing sophisticated marketing collateral and business cards, every element was meticulously curated to exude prestige and professionalism. Additionally, the website redevelopment ensured PQI Group's digital presence was aligned with their refreshed brand identity, providing a seamless user experience that reinforces their reputation for excellence.

The elevated brand identity has not only fostered increased client engagement and loyalty but also reinforced PQI Group's reputation for delivering exceptional results. With a solid foundation established through comprehensive brand strategy and refinement, PQI Group is poised for continued growth and success in the luxury fitout industry.

The Outcomes

Chief Executive Officer

"Partnering with CAKE has been an absolute delight from start to finish. 

Their ability to capture the essence of our evolution, from humble beginnings to our current industry prominence, is truly remarkable. The level of artistry, creativity, and professionalism displayed by the CAKE team throughout this project has been outstanding. We extend a big thanks to CAKE for their exceptional work and dedication. We couldn't be happier with the results!”

Sharon Elliott-Dunne


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