Some news we’re incredibly proud to share: CAKE has been recognised as a finalist in the Telstra Best of Business Awards.
For us, it’s recognition of an idea that has shaped CAKE from the beginning — that better ways of working can be good for families, businesses and the communities around them.
"We are honoured to be a finalist for these two incredible Telstra awards. I founded CAKE on a simple belief: better businesses and stronger communities start at home. We are immensely proud of the opportunities we’ve created for parents across Australia to have their CAKE and eat it too."
Flexible Work for a Stronger Workforce
Our founder Kelly Prior shares, “We are honoured to be a finalist for these two incredible Telstra awards. I founded CAKE on a simple belief: better businesses and stronger communities start at home. We are immensely proud of the opportunities we’ve created for parents across Australia to have their CAKE and eat it too.”
Kelly acknowledges the challenges faced by parents who often feel torn between family obligations and career aspirations. “The current model of trying to do it all doesn’t work. CAKE offers a solution that benefits both parents and businesses, fostering a healthier, more productive workforce.”
Creating Ripple Effects in the Business Community
CAKE’s impact stretches far beyond individual families. By working with small and medium-sized enterprises (SMEs) that form the backbone of Australia’s economy, CAKE offers access to a highly skilled workforce without the overhead of permanent hires. This innovative approach allows SMEs to thrive while driving positive change in local communities.
“We understand the unique challenges small businesses face,” Prior explains. “By providing businesses with the skills they need without the burden of permanent staff, we’re helping them succeed, creating a ripple effect of positive impact throughout the community.”
Empowering Stay-at-Home Parents
CAKE is transforming the business landscape by empowering families and creating opportunities that strengthen communities.
Our unique business model aims to challenge the stereotypes surrounding stay-at-home parents, particularly women, by connecting them with businesses in need of project-based, flexible work.
By offering remote work opportunities, CAKE empowers parents to maintain their professional skills and continue contributing to the workforce while balancing family responsibilities.
Recognition for Holistic Impact
Being a finalist in both the “Accelerating Women” and “Building Communities” categories is a reflection of CAKE’s holistic approach to fostering a more equitable and prosperous society.
CAKE’s work in supporting women, families, and businesses demonstrates how flexible work arrangements can create stronger communities and empower individuals to reach their full potential.
The Path Forward for CAKE
As CAKE continues to grow, it remains committed to its mission of helping businesses and families alike. The recognition as a finalist in the Telstra Best of Business Awards is only the beginning of what’s to come.
The team at CAKE looks forward to expanding its impact, delivering innovative solutions, and supporting more families and businesses across Australia.
