We help healthcare practices show up where patients are looking in Google search, AI-generated answers, Meta feeds and paid search results. By combining SEO, AEO and performance media across Meta and Google, we build visibility for the moments that matter: when someone is discovering a need, comparing providers or ready to book.
If your practice only relies on one channel, you are leaving gaps in the patient journey.
That is a problem if:
Search behaviour has changed faster than most marketing plans have kept up. Patients move between search engines, AI tools, social platforms and websites before they enquire. If your practice is not visible across that journey, you can miss people at the exact moment they are ready to take action.
Visibility for the searches your future patients are actively making, so you are in the running before they compare providers.
Paid media provides valuable signals on messages, services, audiences and search terms, helping you understand what resonates while SEO and AEO build visibility over time.
Meta campaigns can build awareness and consideration earlier in the decision journey, while Google Ads helps you reach people who are actively searching. Combined with organic visibility and conversion data, these insights can help make your marketing more connected and efficient.
We identify where demand already exists and where there is an opportunity to create it. Through keyword research, search intent, audience strategy, geographic targeting, exclusions and campaign segmentation, we continually refine who we’re reaching, where and why. We also assess baseline data of your existing platforms for analytics.
We start with the commercial objective, not the ad platform. Your strategy considers business goals, audience, patient journey, channel selection, media allocation, campaign objectives and budget to determine where paid media can have the greatest impact.
Great targeting can’t compensate for an ad nobody notices. We develop and continuously evolve campaign concepts, ad creative, copy, messaging, offers and landing page recommendations designed to connect with the right audience and encourage action.
We build and manage your paid ecosystem across relevant channels, including Google Ads and Meta Ads, with campaign architecture, account setup, keyword targeting, audience targeting, budget managementand ongoing campaign management handled by our team.
Paid media isn’t set-and-forget. We continuously test, learn and optimise campaigns, creatives, audiences, budgets and conversion pathways, while considering patient privacy, healthcare advertising requirements, AHPRA guidelines and responsible measurement practices.
We measure what matters to the business, not just what looks good in an ad dashboard. Campaign performance, conversions, cost efficiency, budget pacing and trends are translated into clear reporting, insights and strategic recommendations for what we do next.
Monthly retainer – scoped to practice size and complexity.
Content is delivered, executed, optimised and refreshed on a weekly or monthly basis based on package and business needs.
Prices listed are in AUD and are ex GST.
Search results compound: better rankings and AI visibility mean a growing stream of enquiries, not just a one-off spike.
Australia’s leading contemporary veteran care clinic providing rehabilitation and assistance programs to help navigate the transition from military to civilian life.
An integrative medical group bringing together medical, allied and complementary health practitioners based in northside Brisbane.
An Australian medical tourism and concierge service for cosmetic surgeries in Thailand.
No guesswork, no generic packages. Every project moves through the same three phases, so you always know what’s happening and why.
You can't manage what you don't measure.
The necessary foundations to propel your business forward.
The momentum that builds, runs and reports over time
SEO is about ranking in traditional search results. AEO, or Answer Engine Optimisation, is about increasing the likelihood that AI tools and answer engines can understand and reference your content when they generate direct answers. Both matter now.
Search is a compounding channel rather than an instant one. Most practices should expect progress to build over time as technical improvements, content and authority take effect.
Yes. AEO is built into the approach alongside traditional SEO, because patients increasingly discover and evaluate providers across both search engines and AI tools.
Local and “near me” search visibility can be a core part of the strategy for healthcare practices, depending on the services and locations you want to grow.
Not necessarily. Many technical, content and conversion improvements can be made to an existing site. A rebuild is only recommended when the platform, user experience or tracking setup is limiting results.
Through keyword and search-intent research: understanding what patients are actually typing, how commercially valuable those searches are and how closely they match what your practice genuinely offers.
They serve different purposes. Paid media can create immediate visibility and faster feedback, while SEO builds compounding organic visibility over time. For many practices, the strongest approach is to use both strategically.
Google Ads is strongest when someone is actively searching for a relevant service or solution. Meta Ads can help build awareness and consideration earlier in the journey across Facebook and Instagram. The right mix depends on your goals, audience and offer.
Yes. Paid media support can include strategy, setup, campaign management, testing, budget optimisation, creative and copy direction, conversion tracking and reporting across Meta and Google.
No. Media spend should be treated separately from CAKE’s service or management fee and is typically paid directly to Meta and Google. Recommended budgets are scoped according to your goals, market and campaign plan
Paid campaigns can begin generating traffic and enquiries soon after launch, but strong performance depends on enough data to test and optimise audiences, keywords, creative, landing pages and budgets.
We look beyond clicks and impressions. Reporting can include organic visibility, paid media efficiency, conversion rates and, most importantly, the enquiries and bookings generated from the activity.
Yes. Technical and on-page optimisation can form part of the audit and ongoing search work, with website issues prioritised according to their likely impact on visibility and conversion.
No. While CAKE specialises in healthcare, the SEO, AEO and paid media principles can apply to other businesses competing for attention, visibility and qualified demand.
It happens with the right strategy behind it.
Fill out our enquiry form and submit your interest or you can book a video call directly with our founder, Kelly.
Visibility brings people to your door. What happens next determines whether that traffic turns into bookings.
