WE WERE FOUNDED ON A SIMPLE BELIEF:
better businesses and stronger communities start at home
Small businesses make up 98.4% of the Australian business community.
Let that sink in.
The bulk of our society’s economy is resting on the shoulders of small to medium size businesses, run by everyday families.
We support businesses and families by connecting skilled stay-at-home parents with small-medium businesses. Because business owners don’t have to do it all on their own and parents don’t have to give up their careers to raise a family.
we connect the two
Our Vision
For every business owner and stay-at-home parent to have the financial, emotional and psychological means to support themselves, their partners, their families, and their communities as their best selves.
OUR MISSION
Our mission is to
empower.
Empower families. Empower businesses. Empower communities. We believe in and support equity or equality. And believe better businesses and stronger communities
OUR PURPOSE
Being a parent is the most important job you will ever have.
We believe that no parent should have to choose between having a family and having a career, because we believe every parent deserves to have their CAKE and eat it too.
Small-medium business is the cornerstone of our economy.
We believe business owners deserve to be supported in running and growing their business, because when local businesses thrive, communities flourish.
We support our purpose
By facilitating sustainable, equitable, and collaborative opportunities between skilled stay-at-home parents and business owners.
our values
C
Create Community
A
Always Be Accountable
K
Nurture Kindness
E
Strive For Excellence
T
Champion Team Spirit
M
Practice Mindfulness
Oh Hello,
I’m Kelly and I’m passionate about supporting Australian businesses and families.
My background is in strategic brand management but since completing my MBA, I have successfully supported business owners, senior teams and boards with holistic business solutions across a wide range of industries including retail, fashion, media, technology, energy and resources, finance, property, building and construction, hospitality and health.
I have worked almost exclusively with small/medium family owned businesses my entire career (with the exception of one quick stint at NewsCorp and Vogue magazine, which was amazing btw), which has shown me the pressures Australian business owners face every day.
On the flip side, when assessing my own family plans, I realised that skilled stay-at-home parents are an untapped talent pool for businesses to support their operations and success.
I believe better businesses and stronger communities start at home, and families and businesses really do deserve to have their CAKE and eat it too. So I started CAKE as a purpose-driven organisation with a desire to make work fun and support local businesses.
If you’re a potential client or a potential collaborator and would like to find out how YOU can have your CAKE and eat it too, feel free to drop me a line, we’d love to hear from you.
In kindness