We help healthcare practices earn trust and visibility beyond their own channels: media coverage, industry recognition and a public profile that builds credibility with patients, referrers and partners.
If your marketing still doesn’t land the way it should…
…you’re not alone, and it’s one of the most under-used levers in healthcare marketing.
Earned attention builds a kind of trust that paid advertising can’t buy — third-party validation from a journalist, an award panel or an industry stage carries more weight than anything you could say about yourself.
Independent coverage and recognition that patients and referrers trust more than your own advertising.
Consistent visibility, so when someone’s ready to choose a provider, you’re the one they’ve already heard of.
A steady hand and a clear process for opportunities and issues alike, so nothing catches your practice off guard.
We establish your thought leadership authority and subject matter expertise – and why people should listen. This includes PR strategy, media positioning, key messages, story angles, spokesperson positioning and communications priorities aligned with the broader brand strategy.
Strong PR is built on relationships, relevance and timing. We manage journalist relationships, media outreach, media enquiries, targeted pitching and media database development to connect your stories and expertise with the right publications and journalists.
We don’t simply wait for the media to come calling. We proactively identify and develop media angles, press releases, pitches, expert commentary, seasonal opportunities, newsjacking and relevant industry conversations that create reasons for your business to be seen and heard.
We help position your founders, clinicians and subject-matter experts as credible voices in their fields through expert commentary, opinion pieces, contributed content, profile opportunities and thought leadership positioning.
Earned visibility extends beyond traditional media. We identify relevant awards, podcasts, speaking opportunities, industry recognition and profile-building opportunities, while providing strategic support around reputation, issues and sensitive communications where required.
Coverage shouldn’t disappear the day after it lands. We undertake media monitoring and coverage reporting, identify key insights and opportunities, and work with your owned channels to amplify media coverage, thought leadership and third-party credibility further.
Monthly retainer – scoped to practice size and complexity
Ongoing monthly retainer. Coverage builds over time as relationships and pitches gain momentum.
Prices listed are in AUD and are ex GST.
It needs a strategy behind it, consistent outreach and a team who understands how healthcare stories get told.
An integrative medical group bringing together medical, allied and complementary health practitioners based in northside Brisbane.
A distinguished interdisciplinary medical, specialist, and allied health clinic located in Everton Park, Queensland.
PQI Group has established itself as a premier authority in luxury fitout projects since its inception in 1989.
No guesswork, no generic packages. Every project moves through the same three phases, so you always know what’s happening and why.
You can't manage what you don't measure.
The necessary foundations to propel your business forward.
The momentum that builds, runs and reports over time
Advertising is space you pay for and control.
PR is coverage, recognition and commentary earned through relationships with media, judges and industry, which is why it carries more credibility with patients and referrers.
Yes.
Press releases are one part of a broader proactive media program that also includes media alerts, expert commentary and story pitching.
It depends on the story and the outlet, but most practices start to see traction within the first few months as relationships and pitches build momentum.
Yes. Reputation and issues management is part of a PR retainer, including holding statements and a clear response plan if something goes wrong.
We build and maintain relationships across healthcare, local and industry media relevant to your practice, rather than relying on a single outlet.
That’s pretty common! We’ll start with a strategy and positioning phase to identify what’s genuinely newsworthy about your practice before any outreach begins.
Yes!
A stronger public profile helps attract prospective staff and partners as much as it helps attract patients.
Coverage volume and quality, reach, and how that coverage is repurposed and amplified are tracked and reported regularly, alongside any enquiries it generates.
No, any business can benefit from public relations management. Earned media can be especially valuable for growing practices, helping build credibility and visibility before a bigger advertising budget makes sense.
PR strengthens everything else — coverage and recognition get repurposed across your website, social media and campaigns for ongoing value.
No. While healthcare is a specialty, we work with businesses across a range of industries. The goal is always the same: earning attention that builds trust with the people who matter to your business.
Great coverage doesn’t happen by accident. It happens with the right strategy behind it
Fill out our enquiry form and submit your interest or you can book a video call directly with our founder, Kelly.
Earned attention creates the moment — but a moment fades fast without something behind it.
