welcome to
our recipe book
the CAKE TM blog
Here, you’ll find a curation of all things us, from wellness to case studies about the businesses we’ve helped.

Is your brand being left out of AI search?Â
Your customers aren’t just searching anymore. They’re asking — and AI is deciding which brands make the answer.
AI search is changing how people discover, research and choose brands. Here’s what that means for your visibility, and how to make sure you’re part of the answer.
The Ecoefficiency Group: When your expertise outgrows your marketingÂ
From scattered marketing to automated lead generation in 3 months
When potential clients hit your platforms, do they see why you’re the right choice? Read how we grew TEG’s visibility without adding more to their plate.
5 Signs You’re Ready for a Fractional Marketing Team
When your business is ready to grow, but your marketing can’t keep up.
Has your business outgrown DIY marketing? Discover when a fractional marketing team could give you the strategy, expertise and consistency to keep growing.
CAKE Featured in National Media
Putting flexible work, working parents and a different way of doing business in the national spotlight.
We are thrilled to share with you that CAKE, along with our founder Kelly Prior, has been featured in several leading national media outlets, including The Australian Business Review, The Courier Mail, The Daily Telegraph, Herald Sun, and more.
CAKE Named Finalist for Two Telstra Best of Business Awards
National recognition for a different approach to work, family and business.
CAKE has been named a finalist in two Telstra Best of Business Awards, recognising our approach to flexible work, stronger families and thriving communities.



