built for healthcare

website strategy & development

A website built to convert enquiries into booked appointments — not just look good.

We layer strategy, user experience, content, search visibility and development into one build. Fully baked for performance, not just for the pitch.

Why does my healthcare business need website strategy & development?

Patients decide whether to trust you
before they’ve read a single word.

A beautiful website that doesn’t convert is just an expensive brochure. That’s often the case when: 

None of this means your website needs a total teardown. It usually means the strategy underneath it was never built to convert in the first place.

This engagement exists to fix that, not just refresh the paint. 

How can a new website benefit my business?

IF YOU NEED:

A site that actually converts.

Every page built around one job: turning a visitor into a booked appointment, not just looking impressive.

A website that keeps up with your practice.

Content, structure and search visibility that grow with you, instead of needing a rebuild every few years.

Proof it’s working.

Real tracking and reporting, so you know exactly what your website is doing for your business, not just how it looks.

What can be included in a website package?

Discovery & digital strategy

Before we design a page, we understand what the website needs to achieve. We combine business discovery, current website audit, competitor review, analytics and search insights, audience needs and conversion goals to establish the strategic direction for the project. 

We design the experience around how real people find, navigate and engage with your business.

Through patient/customer journey mapping, sitemap development, information architecture, navigation, conversion pathways and calls to action, we make it easier for people to get where they need to go. 

We translate your brand into a digital experience that builds credibility from the first click.

This includes creative direction, UX/UI design, responsive page design, conversion-focused layouts and application of your visual identity across the complete website.

Beautiful websites still need to be found and understood.

We bring together content strategy, website copy, keyword and search intent research, on-page SEO, AEO, metadata and content structure to build visibility into the website from the beginning.

We bring the approved designs to life with responsive website development, CMS setup, online booking and enquiry pathways, third-party integrations, analytics and measurement, with consideration for performance, privacy and accessibility throughout.

Before launch, we put everything through its paces.

Responsive testing, browser testing, functionality checks, redirects, analytics, technical QA and launch management are followed by training and handover so your team knows exactly what they’ve been given the keys to.

Investment

from

$20,000

One-off project – scoped to practice size and complexity

Typical delivery 13+ weeks.
Timeline based on complexity and project needs.

Prices listed are in AUD and are ex GST.

Real websites

Real results

Websites built to work as hard as your practice does

A website needs to do more than look good on a pitch deck. It needs to load fast, guide visitors and turn a browse into a booking.

VIEW PROJECT REFORGE Veteran Care

REFORGE Veteran Care

Australia’s leading contemporary veteran care clinic providing rehabilitation and assistance programs to help navigate the transition from military to civilian life.

VIEW PROJECT TELOS Medical

TELOS Medical

An integrative medical group bringing together medical, allied and complementary health practitioners based in northside Brisbane.

VIEW PROJECT GO2 Health

GO2 Health

A distinguished interdisciplinary medical, specialist, and allied health clinic located in Everton Park, Queensland.

REFORGE Veteran Care
TELOS Medical
GO2 Health
PQI Group

CLIENT LOVE


“For any medical practice owner who’s tired of generic agencies that don’t understand healthcare, CAKE is the answer. We can’t recommend them highly enough."

Dr. Anchita & Abir Karmakar
Co-owners
TELOS Medical

CLIENT LOVE


“What we've been able to create in our business through CAKE in one year would have taken us five."

Rod Martin
CEO & Co-owner
GO2 Health & REFORGE Veteran Care

CLIENT LOVE


“Coming out of the military can be tough. For all of our veteran care activities at GO2 Health, we needed to create a brand that felt aspiring to these boys and girls coming out of service, that gave them back their purpose and their belonging and with the REFORGE brand, CAKE managed to give us just that."

Dr Kieran McCarthy
GP & Co-owner
GO2 Health & REFORGE Veteran Care

how that shows up in your brand

healthcare fluency + proven processes

That's not just how we talk about your patients.
It's how we build your brand — from the inside, not from a deck.

Our Methodology

the ABC method

The same disciplined process behind every CAKE engagement - brand, website, or retainer.

No guesswork, no generic packages. Every project moves through the same three phases, so you always know what’s happening and why.

audit

You can't manage what you don't measure.

brand

The necessary foundations to propel your business forward.

campaign

The momentum that builds, runs and reports over time

What makes CAKE different?

We don’t study your patients.
We are her.

Led by women who’ve worked inside General Practice, Fertility and Queensland Health – a collective 25+ years in healthcare – we understand your patients because we’ve been them too.

Website Design & Development FAQs

Frequently Asked Questions

Timelines depend on scope and complexity, but most projects run 6–12 weeks from discovery through to launch. A clear project timeline is set before work begins.

We build primarily on WordPress, chosen for its flexibility, security and ease of ongoing management — so your team can make simple updates without needing a developer for every change.

Yes. Every site is designed and built mobile-first, since most patients will find and book through their phone before they ever see it on a desktop.

Yes, existing content can be reviewed, migrated and improved as part of the build, rather than starting completely from scratch.

Technical and on-page SEO & AEO foundations are built into every website project. Ongoing search optimisation beyond launch is available as a separate retainer.

Yes. Post-launch support and ongoing website management can be scoped separately, so your site keeps performing (and stays secure) well after launch day.

Yes, appointment booking, contact forms and integrations with practice management systems can all be built into your site.

Yes. We have extensive experience building for regulated healthcare businesses and design with AHPRA and relevant advertising guidelines in mind.

Not necessarily, though a clear brand foundation makes the website process faster and more effective. If your brand needs work, we’ll flag it early rather than build a site on shaky foundations.

Through analytics and conversion tracking set up at launch — tracking enquiries, bookings and the specific actions that matter to your practice, not just visitor numbers.

No — while healthcare is a specialty, our approach to conversion-focused website design applies to any business that needs its website to actually generate enquiries, not just look good.

next step

ready to create the hardest-working part of your marketing?

A website is more than a digital brochure

It’s the digital front door to your entire business. 

Fill out our enquiry form and submit your interest or you can book a video call directly with our founder, Kelly.

After your site goes live

Your Site is up, Here's What Keeps It Working

A website converts once it’s built right, but it’s only as strong as what feeds it and looks after it afterwards. 

SEO, AEO & Paid Media

Direct traffic worth converting, in search, in AI-generated answers, and everywhere else patients are looking.

Brand strategy & design

The solid foundations underneath and interwoven into your site to give it life and longevity.

Fractional Marketing Department

Ongoing senior marketing leadership and execution, so your site keeps performing on month twelve the way it did on launch day.