REFORGE Veteran Care
services delivered
website
Mobile optimised website, updated as the brand grew into newer programs.
brand
Creation of the REFORGE brand and ongoing strategy alongside GO2 Health.
Fractional Marketing Department
On-site CMO & Marketing Co-ordinator alongside GO2 Health
Search & discovery
Evergreen and campaign-based paid ads supporting the rehabilitation programs
public relations
Royal commission recommendations submission into defence and veteran suicide
The challenge
As the country’s largest veteran care provider, GO2 Health has two distinct target audiences, the veteran community, and private-paying civilian patients. GO2 Health approached CAKE with the challenge of creating this.
To grow both of their audiences effectively, we needed to remove confusion and create targeted strategies for each group. CAKE are proud to have created the REFORGE brand as an umbrella brand for all of veteran focussed services available at GO2 Health.
Through the development and advertising of their various programs, REFORGE has grown into its own brand, now with its own rehabilitation studio and on-site gym.
the gallery
the results
content
Coming out of the military can be tough. For all our veteran care activities at GO2 Health, we needed to create a brand that felt inspiring to these boys and girls coming out of service, that gave them back their purpose and their belonging and with the REFORGE brand, CAKE managed to give us just that.”