services delivered
website
Optimised enerprise-level website with integration.
brand
Brand refinement, amplification & management
Fractional Marketing Department
On-site CMO & Marketng Co-ordinator, social media management & quarterly campaign creation & execution.
Search & discovery
Evergreen and campaign-based paid ads management and SEO optimisation.
public relations
Tender writing, government & public relations, radio & media opportunities and submitting and securing business awards.
the challenge
CAKE first connected with GO2 Health in January 2021. At that time, GO2 Health was embarking on an ambitious five-year growth strategy and required expert assistance to achieve their milestones. Recognising the importance of expanding and refining their services to deliver an enhanced patient experience, GO2 Health partnered with CAKE to navigate this crucial phase of growth. From the development of REFORGE, their comprehensive veteran care program, to streamlining internal business operations and liaising with government entities, GO2 Health has continually evolved and in turn, so has its services with CAKE’s support.
To support GO2 Health’s ongoing expansion, CAKE has established a full-service marketing department within the clinic. This includes a Chief Marketing Officer and a Marketing Coordinator who work on-site, fostering a seamlessly integrated team environment. This close collaboration ensures that CAKE is deeply embedded in GO2 Health’s daily operations, enabling us to provide tailored marketing solutions that align with their evolving needs.
CAKE’s comprehensive marketing support for GO2 Health encompasses a wide array of services designed to drive growth and enhance patient engagement. CAKE collaborates with GO2 Health to develop and execute quarterly sprints, setting clear campaign objectives and goals to ensure consistent progress.
the gallery
the results
Through our collaborative efforts, GO2 Health has achieved significant milestones and continues to expand its services. Notable achievements include winning the Telstra Business Awards – Queensland State Winner (Building Communities) and being a finalist in Championing Health.
Additionally, we’ve successfully grown their Google reviews to an impressive 4.9 rating, significantly above the national average for GP clinics. One of our standout campaigns generated $21,624 in new revenue with a remarkable 7214% ROI in just six weeks.
We are proud of our partnership with GO2 Health and the positive impact our combined efforts have on their patients’ lives.Â
From helping us win a Telstra Business Award and managing government and partnership relations, to the development of a Royal Commission written submission, through to a providing full service external marketing department, and staffing a permanent placement bookkeeper in our finance team, working with CAKE has really made a difference to our business and our success.”