in 90 days
5x increase
>4x increase
11x increase
services delivered
brand
Provided branded photography & videography used across multiple platforms.
Fractional Marketing Department
Curated monthly social content, and scheduled content capture days.
the challenge
Maia Mothers Collective came to CAKE to expand their reach and connect with more women across Brisbane looking for support on their reproductive journey. While they had built a strong reputation and loyal patient base, several challenges were holding back their ability to grow:
- Limited visibility among women who needed their specialised care
- Social content that didn’t tell the story of how their integrated approach supports women through their motherhood journey
- Limited founder bandwidth to manage content planning, creation and delivery
They needed a partner who could translate their values into brand messaging that would amplify their impact without pulling focus from what matters most – caring for their community.
the gallery
the results
For Maia Mothers Collective, the opportunity was to turn the depth of their expertise and care into a stronger digital presence. We developed a strategic content system that helped more women discover the brand, connect with its message and become part of its growing community, without demanding more time from the founder or team.
In just 90 days, community reach nearly tripled to 167,330 accounts, while average reach per post increased 4x. And it wasn’t just more people seeing the content. More people found it valuable enough to act on, with 660 shares, more than 4x the previous period, and 1,659 saves, an 11x increase.
That increased visibility translated into a stronger community too. Maia Mothers Collective gained 197 new followers, 5x more than before, with more women choosing to stay connected to the brand and its expertise. And importantly, growth didn’t require more content. These results were achieved with just 28 posts compared to 39 in the previous period, proving that the right strategy and stronger content can create significantly more impact with less output.
More women discovering Maia Mothers Collective. More content being saved and shared. A growing community built on trust. And a strategic content system designed to keep expanding their impact, without creating more work for the team.
…combining creativity, strategy, and a real alignment with our values. To anyone considering working with them, I would say: don’t hesitate. You will feel supported, understood, & stretched into the next level of your business.
Working with CAKE over the last three months has been such a gift for Maia Mothers.
For the first time, I feel like our digital presence truly reflects who we are, the heart of our practitioners, the warmth of our clinic, and the depth of care we give to mothers.
The process felt so easy and supportive. There was clarity at every step, and I always felt like they really understood us. What surprised me most was how deeply the work resonated with our community. It wasn’t just strategy or pretty content, it made the mothers we serve feel seen, and that is everything to me.”